- Design: copy, don't invent. Take a reference, extract its design system into a doc, and build only from that doc.
- Landing copy from the customer's side. One idea per block, short headlines, no gimmick motion.
- Video is code. Remotion timed from voice-over word timestamps, with free music. The voice is the only thing that costs money.
- Publish slots are the scarce resource. Split them between the best format and new tests. Diagnose by funnel stage.
- Every product ships an MCP. Outsiders get a scoped proxy, not my keys.
- Toolkit. The skills, commands and links I keep reaching for.
How I build products with AI
The few approaches I actually reuse across products. Short, with links to each one.
