- Customer side only: what they get, stop paying for, stop doing. Never internals like the stack or how many agents.
- One idea per block. Headline of 7 words or fewer plus one short sentence.
- No eyebrow labels, captions or disclaimers.
- Monthly prices. The license note goes at the bottom.
- The mobile first screen is self-contained, with nothing half-visible.
- Motion: none, or one barely-there effect.
- No placeholder cases or testimonials on a live domain. Keep the page noindex until they're real.
Landing page copy rules
The rules every landing brief gets. Agents write from the inside; customers don't care.
