Andrew Bulgakov

Short-form distribution loop

How I run reels for small products: the publish quota is the constraint, not rendering.

NoteAI playbook
  • Instagram allows about 25 API posts a day, and failed ones count. Plan 20 to 22.
  • Split the slots:
    • about 50% to the best format by median views;
    • the rest to recreated competitor hits and new formats;
    • flop retries last.
  • Look-alike formats are one family, capped at 50% of slots.
  • Open with one concrete pain. Show the conversion step on screen. Every reel ends with the call to action, checked before queueing.
  • Diagnose by stage:
    • no views means the hook;
    • views but no clicks means the CTA or profile;
    • clicks but no buyers means the offer.
  • Log each video's variables (voice, ending, layout) and bake the winners into the next batch.

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